Euphoria star Sydney Sweeney has taken fan engagement to an unexpected level by collaborating with natural men's personal care brand Dr. Squatch to release a limited-edition soap, aptly named âSydneyâs Bathwater Blissâ. This unconventional product, infused with water from Sweeney's own bath, is set to be available for purchase starting June 6, 2025, with only 5,000 bars produced.
The soap combines natural ingredients such as exfoliating sand, pine bark extract, and shea butter, complemented by a forest-inspired scent featuring notes of pine, Douglas fir, and earthy moss. Each bar comes with a certificate of authenticity, confirming the inclusion of Sweeney's bathwater, collected during a promotional photo shoot.
Dr. Squatch is conducting a giveaway of 100 bars from May 29 through June 5. Interested participants can enter by following Dr. Squatch's Instagram account, liking the designated post, and leaving a comment. The remaining bars will be available for purchase on Dr. Squatch's website starting June 6.
The release has elicited mixed reactions online. Some fans appreciate the playful and unconventional marketing approach, while others express discomfort, comparing the stunt to tactics used by online personalities. Sweeney addressed the controversy, stating that the collaboration was intended as a humorous and empowering way to engage with her audience and promote natural hygiene products.
Purchase: Available starting June 6 on Dr. Squatch's website.
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